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UEU » Undergraduate Theses » Broadcasting Posted by [email protected] at 18/11/2024 13:13:54 • 58 Views
PENGARUH KUALITAS PROGRAM SIARAN PADA KEPUASAN PENDENGAR RADIO GEN FM DI JAKARTACreated by :
MUTIARA ANANDA ( 20190508007 )
Subject: | KUALITAS PROGRAM SIARAN KEPUASAN PENDENGAR RADIO GEN FM | Alt. Subject : | PROGRAM QUALITY BROADCAST LISTENER SATISFACTION RADIO GEN FM | Keyword: | Kualitas Program Kepuasan Pendengar Radio Gen FM |
Description:
Penelitian ini bertujuan untuk menginvestigasi pengaruh kualitas program siaran terhadap kepuasan pendengar Radio Gen FM di Jakarta. Radio, sebagai media massa tradisional, menghadapi tantangan dalam era digital dengan munculnya platform streaming musik online. Gen FM, meski beradaptasi sebagai radio digital, mempertahankan popularitasnya di Jakarta dengan program-program seperti "Semangat Pagi." Metode penelitian kuantitatif digunakan dengan populasi pendengar Gen FM di Jakarta berjumlah 100 orang menggunakan rumus Taro Yamane dan pengambilan data menggunakan teknik purposive sampling. Hasil analisis menunjukkan hubungan positif antara kualitas program siaran dan kepuasan pendengar. Respons positif terhadap kesesuaian konten dengan minat pendengar, informasi yang relevan, dan musik sesuai harapan menciptakan dasar kuat kepuasan. Meskipun Radio Gen FM telah berhasil, tantangan seperti menjaga kesesuaian konten dengan tren dan keberagaman pendengar memerlukan strategi berkelanjutan. Kesimpulannya, Radio Gen FM telah sukses membangun kepuasan pendengar melalui program berkualitas tinggi, namun perlu terus berinovasi dan beradaptasi untuk menghadapi persaingan dan tuntutan teknis terkini di industri penyiaran.
Contributor | : |
- BAMBANG SUJATI, SE, MM
| Date Create | : | 18/11/2024 | Type | : | Text | Format | : | PDF | Language | : | Indonesian | Identifier | : | UEU-Undergraduate-20190508007 | Collection ID | : | 20190508007 |
Source : Undergraduate Theses of Broadcasting
Relation Collection: Fakultas Ilmu Komunikasi
Coverage : Civitas Akademika Universitas Esa Unggul
Rights : @2024 Perpustakaan Universitas Esa Unggul
Publication URL : https://digilib.esaunggul.ac.id/pengaruh-kualitas-program-siaran-pada-kepuasan-pendengar-radio-gen-fm-di-jakarta-36568.html
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